Wednesday, April 29, 2009

Christie launches Network Operations Center for remote monitoring


A significant milestone in digital cinema’s progress was reached on April 23, as Christie Digital Systems USA, a leader in cinema projection, officially launched their new Network Operations Center (NOC) at their impressive new facility in Cypress, Calif.

The new NOC, which could easily be mistaken for the master control for a Mars landing, is housed in a state-of-the-art building within walking distance of the Christie factory. The facility occupies 16,000 square feet on two levels. The centerpiece of the facility, the command center, is dominated by a large display wall composed of Christie DLP® projection cubes. The command center can be staffed by a team of up to 17 trained specialists, who constantly monitor the real-time performance of customer installations across the U.S.

The NOC opening is the latest step Christie has taken in expanding their Managed Services Division, which is comprised of over 180 cinema audio/video and IT experts who are trained to support a wide array of systems. These systems typically contain projectors, visual displays, servers, switches and networking products across the U.S. and Canada. The Christie Managed Services Division with its original NOC was created in 2003 to support the early phase-one digital-cinema deployments. The first NOC was seamlessly transitioned to this new expanded facility this spring.

Christie’s NOC allows remote monitoring of the health and status of customer systems. It also manages the configuration of systems, provides help-desk services to customer staff, and access to local technicians with local parts to provide on-site repair and support.” In addition to the command center, the building houses system integration spaces, dedicated training rooms, and climate-controlled rooms built to industry standards for data and connectivity as well as power redundancy to maintain 24/7 readiness.

The Christie NOC is scalable to serve the cinema and related industries as they grow. Today, the NOC is providing monitoring for over 32,000 digital devices located in 3,780 digital cinema screens and 4,700 pre-show advertising screens in over 850 sites across the U.S. and Canada. Their current customers include: AMC, Carmike Cinemas, Cinedigm, Cinemark, Emagine Entertainment, Galaxy Theatres, Rave Motion Pictures, RealD, Regal, Pixar Animation and Skywalker Sound, to name a few. As the number of digital installations grows, the NOC can be expanded by up to five times the current load, which would be enough to accommodate every cinema in North America.

The NOC can support any device or application that can be accessed via a network, and is not limited to Christie products. Christie’s Managed Services Division is completely hardware-agnostic and support services are provided to customers with a wide range of digital-cinema hardware, including competitive products. Christie’s experience has shown that remote monitoring has clear cost benefits by reducing the need for on-site support.
Through the NOC, updates can be remotely administered and nearly 40% of all reported problems have been resolved without the need for on-site technical response. Service contracts are completely customizable to help customers choose the level of service and response time that is right for their application and budget.

Regarding the international market, Christie plans to leverage their NOC investment through similarly equipped branch facilities around the world, all connected back to the Cypress, Calif. master NOC. James explains, “Because we’ve built the core here in Cypress, initial start-up costs for future facilities will be much less.”

Tuesday, April 28, 2009

Sony Electronics Expands Digital Cinema Deployment Agreement With Sony Pictures to Cover Asia

Sony Pictures Releasing International Corporation (SPRI) has entered into an agreement with Sony Electronics' Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan. SPRI is an international motion picture distribution arm of Sony Pictures Entertainment (SPE).


SPE and DCSS previously announced plans to work together in the deployment of digital cinema projection systems in Europe and North America. This announcement will now provide exhibitors in major parts of Asia with operational and financial resources needed to implement Sony Electronics' DCI-compliant 4K SXRD(TM) projection technology. DCSS has already entered into agreements with four major studios -- Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, and Walt Disney Studios Motion Pictures International - for deployments in the United States and Canada. DCSS now has agreements with two major studios for Asia - Sony Pictures Entertainment and Twentieth Century Fox.


Sony Electronics' 4K digital projection technology will provide exhibitors and distributors with technology that will make it possible to offer consumers a wider selection of programming choices including 3-D and alternative content. To support this digital deployment effort, SPRI will supply its upcoming releases, when booked, in digital form; and provide financial contributions for a limited time to promote DCI-compliant technology.


"As we move toward an all-digital future, exhibitors are going to need the product, resources, and marketing support of companies like Sony Electronics and its Digital Cinema Solutions and Services group, in order to offer their customers the most compelling state-of-the-art cinema experience available today," said Mark Zucker, President, Sony Pictures Releasing International Corporation.


The DCSS group was formed to provide turn-key solutions for exhibitors that will enable them to efficiently convert their operations to digital technology.


"The growth of digital cinema is a worldwide technological reality, so it makes sense that any agreement covers the broadest reach possible," said Mike Fidler, Senior Vice President of Sony Electronics' Digital Cinema Solutions and Services Group. "We're extremely pleased to be working with SPRI on our expanded joint efforts."


In addition to digital projection system deployment, Sony Electronics' DCSS group offers installation, maintenance, and support services. The group also works with exhibitors on the deployment of alternative content - including gaming, sporting events and music concerts - in order to develop more revenue-generating opportunities as the industry transitions to digital delivery.

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