One of the most famous names in Indian cinema, Adlabs Films is to disappear when the company is rebranded Reliance Mediaworks.
The move reflects the company's takeover by Reliance ADA Group in 2005 as well as the expansion of its range of activities.
From being the largest film processing company in India, it has expanded into film exhibition in India and abroad, digital post-production, digital cinema mastering, studios/shooting facilities, equipment rentals, visual effects and image enhancement and film restoration. It is outright owner of L,A.-based Lowry Digital.
"The name Reliance MediaWorks Limited more accurately reflects our identity as a diversified film and media services company with a global presence," said Anil Arjun, CEO in a filing to the Bombay Stock Exchange, where the company is the only listed unit of the Reliance Entertainment group.
Parts of Adlabs' operations have already been rebranded including the TV business Big Synergy and the multiplexes which are known as Big Cinemas.
Separately, celebrated ad executive and scriptwriter Prasoon Joshi has been appointed director of the company, replacing Pradeep Shah. Joshi has been an advisor to the company for over a year
Wednesday, September 9, 2009
GDC Forges Partnership with RealD to Deliver Leading-edge 3D Digital Cinema Experience
GDC is pleased to announce a partnership with RealD, the global leader in 3D cinema technology. Under the partnership, GDC’s best-selling digital cinema server - SA-2100 - will be offered as part of RealD’s premier 3D platform for future 3D rollout.
GDC is the market leader in Asia with two-thirds of the market share and has the second largest deployment of digital cinema servers worldwide. RealD is the global leader in 3D, having captured 90% of the worldwide digital 3D market. The partnership will propel GDC servers into the fast expanding 3D market, estimated to reach between 4000 and 5000 screens by 2009. Early success of the partnership includes 20 installations at Lotte Cinema, South Korea.
GDC’s SA-2100 digital cinema server has been vigorously tested by RealD and awarded the “RealD Ready” status, which is an assurance of full “out-of-the-box” compatibility with the RealD system.
“GDC’s LINUX-based servers are one of the most robust and reliable servers on the market,” stated Joe Peixoto, President, Worldwide Cinema, RealD 3D. “We are encouraged by the initial success in Korea and expect to see additional 3D deployment throughout the rest of world with GDC servers in the near future.”
“3D digital is a rapidly growing force in digital cinema. We recognized this from the beginning and made sure that our SA-2100 digital cinema server can play both 2D and 3D movie files,” said Dr Man-Nang CHONG, founder and CEO of GDC Technology. “We are honored to be a partner with RealD and excited by the prospect of growing our server business together with RealD’s rapid expansion in the 3D digital rollout.”
GDC is the market leader in Asia with two-thirds of the market share and has the second largest deployment of digital cinema servers worldwide. RealD is the global leader in 3D, having captured 90% of the worldwide digital 3D market. The partnership will propel GDC servers into the fast expanding 3D market, estimated to reach between 4000 and 5000 screens by 2009. Early success of the partnership includes 20 installations at Lotte Cinema, South Korea.
GDC’s SA-2100 digital cinema server has been vigorously tested by RealD and awarded the “RealD Ready” status, which is an assurance of full “out-of-the-box” compatibility with the RealD system.
“GDC’s LINUX-based servers are one of the most robust and reliable servers on the market,” stated Joe Peixoto, President, Worldwide Cinema, RealD 3D. “We are encouraged by the initial success in Korea and expect to see additional 3D deployment throughout the rest of world with GDC servers in the near future.”
“3D digital is a rapidly growing force in digital cinema. We recognized this from the beginning and made sure that our SA-2100 digital cinema server can play both 2D and 3D movie files,” said Dr Man-Nang CHONG, founder and CEO of GDC Technology. “We are honored to be a partner with RealD and excited by the prospect of growing our server business together with RealD’s rapid expansion in the 3D digital rollout.”
Real Image promotes Arvind Ranganathan as CEO
Real Image Media Technologies has promoted the company's head of strategy and business implementation Arvind Ranganathan as the new CEO with immediate effect.
With a focus on the expanding operations and the potential transition to a public company, Ranganathan has been chosen to spearhead this phase of growth and to carry the company, through organic and inorganic growth.
After introducing Avid, DTS and Qube Digital Cinema in the Indian market, Real Image has now also taken its Qube technology to international markets. With over 1,600 operational digital cinema installation across six continents and about 1,000 installations in India alone, the company has charted an aggressive expansion plan to take this number close to 4,000 screens over the next three years.
"When you work at Real Image, nobody wonders whether it can be done! It's always by when! With such resources to back me, I feel extremely confident of the future of this company," said Ranganathan.
"Arvind not only has deep experience in the cinema industry but also the rare capacity to think strategically and innovate under pressure, the experience to know when to fight a battle and the ability to work across a broad spectrum of clients. His many skills, the fit with the culture of the company and his knowledge of the capital markets, apart from his familiarity with Real Image’s diverse businesses, give Jayendra and me the confidence to place our future in his capable hands," added Real Image co-founder Senthil Kumar.
Intel Capital and Nomura have invested in Real Image. Nomura head Asia merchant banking Yoshiki Hashimoto said, "Given its unique strengths in the media space and strong technology capabilities, Real Image is well poised to benefit from the growth of the cinema industry, both in India and internationally. We are confident that under Arvind's dynamic leadership, the company shall reach new heights."
With a focus on the expanding operations and the potential transition to a public company, Ranganathan has been chosen to spearhead this phase of growth and to carry the company, through organic and inorganic growth.
After introducing Avid, DTS and Qube Digital Cinema in the Indian market, Real Image has now also taken its Qube technology to international markets. With over 1,600 operational digital cinema installation across six continents and about 1,000 installations in India alone, the company has charted an aggressive expansion plan to take this number close to 4,000 screens over the next three years.
"When you work at Real Image, nobody wonders whether it can be done! It's always by when! With such resources to back me, I feel extremely confident of the future of this company," said Ranganathan.
"Arvind not only has deep experience in the cinema industry but also the rare capacity to think strategically and innovate under pressure, the experience to know when to fight a battle and the ability to work across a broad spectrum of clients. His many skills, the fit with the culture of the company and his knowledge of the capital markets, apart from his familiarity with Real Image’s diverse businesses, give Jayendra and me the confidence to place our future in his capable hands," added Real Image co-founder Senthil Kumar.
Intel Capital and Nomura have invested in Real Image. Nomura head Asia merchant banking Yoshiki Hashimoto said, "Given its unique strengths in the media space and strong technology capabilities, Real Image is well poised to benefit from the growth of the cinema industry, both in India and internationally. We are confident that under Arvind's dynamic leadership, the company shall reach new heights."
Tuesday, September 8, 2009
Real Image sole distributor for Houdini in India
Real Image Media Technologies has announced it is the official distributor in India for Side Effect Software’s Houdini, a family of animation software which offers digital artists power, flexibility and control based on award-winning procedural technology.
Real Image is the only distributer in the country for the whole family of Houdini products including Houdini Master for VFX, Houdini Escape for animation, the Mantra - renderer, as well as the command-line Houdini Batch. The company will also be distributing educational versions of Houdini to institutions that want to introduce a procedural workflow into their curriculum.
The Houdini software's comprehensive feature set includes modeling, rigging, animation, particle effects, dynamics, compositing, integrated rendering, and more. It is available for the Mac OS X, Linux and Windows operating systems.
Kim Davidson, President and CEO, Side Effects Software shared, "Real Image Media Technologies has a wonderful heritage and has played a key role in enabling the transition to digital technologies for the entertainment and media sector in India. Their keen sense for leading technologies, domain expertise, and devotion to their customers' success make them ideal representatives of Houdini."
“Real Image is the exclusive partner in India for several top global technology players, and specializes in delivering unique solutions to enhance creative media workflow. We found with Side Effects, the same passion for media and excellence that we have always stood for,” says KL Naveen, General Manager, Real Image Media Technologies. “Their innovative solutions have been used in several feature films and been recognized multiple times by the Academy of Motion Pictures. We are proud to be associated with Side Effects and look forward to empowering artists in India with the superior power of the Houdini 3D suite.”
“Real Image also has a strong Channel Partner network spread across the country, who are committed partners for the products represented by Real Image and are equipped to extend the highest level of support to our customers. For Houdini, we have dedicated Product Managers and Domain Experts who will help our Sales teams and the Channel Partners to help customers deliver outstanding results using the Houdini Tools,” adds Naveen.
Houdini has been used to create stunning digital animation and effects for blockbuster films such as Transformers: Revenge of the Fallen, Watchmen, Bolt, The Tale of Despereaux, Chronicles of Narnia: Prince Caspian, Speed Racer, Transformers, Pirates of the Caribbean: At World's End, Superman Returns, The Wild and more.
Monday, September 7, 2009
KADHAL MUDICHU - Prithivraj & Priyamani
As the film "Ninalthale Inikum" is running successfully, another movie for Prithivraj & Priyamani is getting ready for release.
The successful movie in Malayalam "Thirakatha" is dubbed in tamil and going to hit the screens on October first week. This is done by Trade channel and released by FUN Media.
This movie was Directed by Renjith, the movie is a satirical story about film making. Prithviraj played the role of an aspiring director while Priyamani donned the greasepaint as a popular actress. Music composer Sarath made a comeback after a gap of six years by composing music for the film.
In tamil the lyrics was done by "Tamilamudhan" dialogue by "Daasarathi" & Sashikumar
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