DOLBY ATMOS India's First Theatre in Chennai @ Sathyam

Dolby Laboratories has launched its cutting edge Atmos technology in India, with the Sathyam Multiplex in Chennai. Dolby Atmos uses an array of speakers to create a realistic, object oriented sound field. A remastered 3D version of AVM's 2007 Tamil blockbuster Sivaji will be the first Indian movie to be released with Atmos. Atmos gives sound designers a never before level of creative control while ensuring that the audience, whichever theatre they might be watching the movie in, gets the full impact of the audio effects. Dolby Laboratories India country manager Pankaj Kedia said Atmos is an end-to-end audio solution that goes beyond the traditional channel-based systems. "Atmos addresses every single speaker in the cinema and this is a significant enhancement from the point of view of content creation. The resultant sound is natural and neat. This makes the overall experience more immersive for the viewer. You have not heard sound like this before," he said. The new system can have up to 64 speakers, even on the ceiling, and cater to 128 simultaneous sound streams, thus allowing sound to be moved across the theatre. Plus, Atmos renders sound specifically for all kinds of cinemas, so that producers don't have to create different masters for various theatre configurations.