In a move that will accelerate the conversion of cinemas in Asia to digital technology, GDC has reached a non-exclusive agreement with another Hollywood Studio for digital cinema deployment across Asia.
Under this agreement, Walt Disney Studios Motion Pictures International (“WDSMPI”) will join other major Hollywood studios in committing to supply Asian exhibitors with feature film content digitally, as well as to make financial contributions for a limited period of time towards the hardware cost of DCI-compliant digital cinema equipment deployed by GDC. Phase 1 of the program covers up to 6,000 screens in various countries throughout Asia. Along with its current roll-out in China, this milestone signals GDC’s on-going commitment to Asian exhibitors as a trusted partner in digital conversion. GDC is currently setting its sights on a Phase 2 program, which will cover even more Asian countries.
The conversion of cinemas in Asia to digital technology will enable exhibitors to reap substantial benefits of digital cinema: high quality non-degradable prints and new programming opportunities, such as premium digital 3D films, alternative content and live satellite events.
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